CemUP is a fast-growing social marketplace for professional sports coaches to easily build their business and app and sell their services online, while effectively managing athletes, including their goals, workouts and performance, with the latest digital, social, collaborative, and wearable technologies. Pro coaches, including nutritionists, are able to easily create, share, manage, market, and sell their multimedia coaching services anywhere from their computer, tablet and smartphone, while effectively collaborating with and managing athletes. Athletes, including fans and corporate employees, can easily share their performance analytics from wearable trackers with pro coaches and buy pro coaching services to improve their performance and become next generation champions.